Customer Focus Theory

Acronym
N/A

Alternate name(s)
N/A

Main dependent constructs/factors
Customer Focus

Main independent construct(s)/factor(s)
Customer Requirements, Customer Information, Customer Feedback, Customer Relationship, Customer Identity, Customer Location, Customer Personality, Prior Experience with Customer

IS articles that use the theory
Lohan, Garry; Conboy, Kieran; and Lang, Michael (2011) "Examining Customer Focus in IT Project Management: Findings from Irish and Norwegian case studies," Scandinavian Journal of Information Systems: Vol. 23: Iss. 2, Article 2. Available at: http://aisel.aisnet.org/sjis/vol23/iss2/2